Life is great!
About
Great Eastern
Overview
For over 90 years, Great Eastern has provided our policyholders with financial security and peace of mind. We've remained a resolute pillar of strength in the face of change. Having weathered the two world wars and the Great Depression of the 1930s - Great Eastern has grown into the largest asset-based life insurance company in Singapore and Malaysia, with over S$23.8 billion in assets. More than 2 million policyholders are now insured with us.
From
Strength To Strength:
Our Strategic Expansion
In November 1999, Great Eastern Life underwent restructuring to become a wholly-owned life insurance arm of a newly created financial services holdings company - Great Eastern Holdings Ltd. The recent merger between Great Eastern Holdings and Overseas Assurance Corporation (OAC) was yet another well-timed move. These two strategic initiatives reflect our determination to take up more competitive challenges and work towards achieving our vision of establishing regional leadership.
From
Vision To Mission:
Our Core Values
We've grown beyond our role as the most established insurance company in Singapore. Our new corporate identity reflects our vision to be the choice financial services provider in the region and beyond. It is a vision built on our core values of integrity, initiative and involvement. Leveraging on our experience and expertise, we'll continue our pursuit of excellence.
From
Innovation To Innovation:
Our Role In Customer Service
At Great Eastern, delivering value-added to our policyholders is our priority. That's why we're always attuned to changing customer needs. Our goal is to constantly exceed expectations with a comprehensive range of innovative products and services. Customer-oriented and professionally trained, our life insurance and financial advisors are equipped to meet the needs of every individual - from a student, a young professional, a parent to a retiree. Whether you're planning to obtain medical coverage, build your investment portfolio or plan for your retirement, we will be your best advisor and closest partner. We'll make your life simply great!
Our
New Corporate Outlook:
Life Is Great!
A fulfilling life is based on financial independence, health discipline and meaningful relationships. At Great Eastern, we firmly believe anyone can enjoy better quality of life by embracing these principles. With this in mind, we're ever ready to work hand in hand with our policyholders to achieve their aspirations. After all, great customer service begins with a long-term partnership. With Great Eastern, life is great, now and tomorrow.
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