| Things To Consider | Suggested Guidelines |
|---|---|
| Text Content | From 100-500 words per page |
| Text Breaks | A headline,rule or image every 40-100 words |
| Page Length | 2 to 4 screens (at 640 X 480 resolution) |
| File Size | No more than 65KB per page, including image |
| Speed | Have the first screen of text and key image appear 10 seconds over a 14.4Kbps modem |
| Colors | Have 2 to 4 thematic colours be dominant |
| Fonts | Have no more than three fonts in graphics and text total |
| White Spaces | The background should be show on at least 75% of the page |
| Contrast | No colour in the background should be close to the text colour, and background graphics should be used minimally,if at all. |
| Tone and Style | All text and graphics should be consistent in mood and theme |
| Overall Impact | The page as a whole should appear balanced and attractive |