Edward de Bono Traning Courses

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Why attend a de Bono Training Course?

We need perceptual thinking, creative thinking and design thinking: none of these is part of our traditional system of logic and analysis. Edward de Bono, the father of Lateral Thinking

Dr. Edward de Bono is the world's leading authority on conceptual thinking as the driver of organizational innovation, strategic leadership, individual creativity, and problem solving. Since 1970 his exclusive tools and methods have brought astonishing results to organizations large and small worldwide and to individuals from a wide range of cultures, educational backgrounds, occupations, and age groups. Dr. de Bono delivers the advanced training solutions so needed for success in these challenging times.

Dr. de Bono has been credited with producing thinking techniques that are simple, practical, and powerful. His Six Thinking Hats®, Lateral Thinking™, and Direct Attention Thinking Tools (DATT™) training courses are now being implemented in organizations of all sizes because of their simplicity and their power to change thinking behavior, increase productivity, foster team-building, and evoke profitable innovation. SimplicityTM courses enables companies looking to un-complicate their business processes and thus, their lives. Six Value MedalsTM concepts provide a framework for making decisions that will deliver maximum value.

 

Born in Malta, de Bono was a Rhodes Scholar at Oxford, is an M.D. and Ph.D., and has held appointments at Oxford and Cambridge Universities, the University of London, and Harvard University. He has written over 67 books, and his work has been translated into over 38 languages.

What others say about Edward de Bono:

 

“We owe to de Bono a debt for constantly reminding us that thinking is a skill and can be improved” – Psychology Today
 

"We have adopted Six Hats as a company philosophy." - Ron D. Barbaro, Past President, Prudential

 

"I consider this programme a must for every employee at Bell." -  C.A. Harvey, Bell Canada

 

"It is a function of clarity of de Bono's approach that his thinking course works well with school children or executives"  -  John Naisbitt, Author of MEGATRENDS 2000

 

 On Creativity: "You'd do no better than to attend one of creativity guru Edward de Bono's seminars"  -  Tom Peters, Author of "In search of Excellence"

 

"Our key professionals have embraced De Bono's Creative Thinking Techniques. They are having a profound impact on the quality of thinking at IBM." -  Jack Simulowitz, IBM

 

"We believe a creativity culture will further improve our business performance. Edward de Bono's programmes will help us to achieve it." -  Charles Mok, Former Head Organization Development  China Light and Power

 

"Dr. de Bono does not claim to be able to turn us all into Miltons, da Vincis or Einsteins....  but his techniques provide alternatives to just sitting around waiting for the Muse to appear." -  The Times of London

 

"What Edward de Bono is doing to teach people how to think may be the most important thing going on in the world today"  - George Gallup, Chairman, The Gallup Organisation

 

"In Du Pont, we have many good examples of how our technical people have applied Dr. de Bono's lateral thinking techniques to successfully solve difficult problems"  - David Tanner, Ph.D. Technical Director, Du Pont

 

"Dr. de Bono's innovative thinking methods have been tried and tested by many pupils and professionals and they do seem to help people to be more creative and original. I saw the system in action at an impasse during a seminar of Nobel laureates. When a Random Word (one of de Bono's lateral thinking tools) was injected into the discussion, the problem was quickly resolved."  - Sheldon Lee Glashow, Nobel Prize Laureate for Physics (1979)

 

Using the de Bono techniques, these well known companies dramatically improved their productivity and their bottom line:

  • Prudential Insurance invented Living Benefits Insurance.

  • Dupont saved $30 million by eliminating 9 steps in the manufacturing process of Kevlar®

  • Boeing navigated through and avoided a deadlock between management and its labor union.

  • Motorola developed and brought to market the first PDA/MP3 Player.

  • 3M developed market-breaking product innovations—such as: Duct Tape targeted for women.

  • ABB went from $0 to $60 million in profit in just 2 years in the country of Syria.

  • The United Kingdom reduced unemployment from 3 million to 1 million.

  • The Eurhythmics rock group posted a note of thanks to Edward de Bono on the cover of a best selling LP.

  • Peter Ueberroth credits lateral thinking tools for helping the 1984 Olympic Games turn a profit causing the games to go from an event that no city wanted to host, to a prestigious event where cities today compete for the privilege.

For further enquiries, please contact Kainos Inspirations at Tel: (65) 6562-6189 Fax: (65) 6569-5650 or Click to send email


Read a weekly message from Edward de Bono.


Read an interview with de Bono (PDF file) (Interview conducted by Stephen Watt with Dr Edward de Bono, the father of lateral thinking’ explains how it can help change the way we look at things.)


Read more about Edward de Bono Case Studies & Articles .


Read about Edward de Bono's thinking tools compared with The Gang of Three (Socrates, Plato and Aristotle) - PDF file.


Contact Information: KAINOS Inspirations

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