From the above analysis and comparison, it is found that Expedia.com displays the best elements of a Web portal that closely meets the needs of the travel industry. However, we have proposed a few recommendations that would serve to help the Web portal meet with today’s demands. Firstly, with the advent of China as a superpower, the focus is very much on Asia. A truly comprehensive travel Web portal must address the needs of travelers in the Asian region. Secondly, translation services could also be offered to serve the needs of inexperienced travelers or for those who would want to reduce culture shock. Finally, anti-terrorism information is a must, especially after the September 11th terrorist attacks. Simple instructions on how to deal with a hijacking could possibly have averted the disaster in New York. An indication of the level of risk for terrorist prone areas would also be helpful for would be travelers. Ultimately, the customer’s needs must be met to compete in an increasingly lean travel market.