Introduction

This report focuses on the evaluation of three Web portals pertaining to the travel industry. They are:

• Expedia.com
• Travelocity.com
• Flights.com

Expedia.com was chosen as it serves as a benchmark for the other two travel Web portals. Expedia.com is a market leader in the online travel industry and possesses most of the functions and features that can possibly fulfill any travelers’ needs. Travelocity.com and Flights.com are used as points of comparison to emphasize the deficiencies of travel related Web portals.

Problem areas are analysed and recommendations are suggested. In this report, the following main areas are covered:
 

1. Critical Analysis
The critical analysis is based on the following criteria:
 

• Accessibility
• Navigation
• Recency of Information
• Comprehensiveness
• Accuracy and Credibility
• Integrity and Security
• Reliability and Robustness
• Liability and Responsibility
• Privacy Issues
 

2. Recommendations
Recommendations are based on the following criteria:
 

• Design
• Additional Features
 

The aspects to be considered for the above two criteria include:
• Present and future needs
• Aims of the portal
• Critical discussion of the design
• Interactivity elements
• Cross-platform operability
• Costs
• Other elements as appropriate to the organisation’s needs

3. Comparative Analysis
The comparative analysis of the three Web portals is illustrated with the use of a table.