The company was incorporated in Singapore in 1990, and started by S. Keerthi, Managing Director.

MD's Background
The MD has techno-management skills and 27 years of international experience in senior management positions in large corporates in India, Nigeria, UK, Spain and Germany in diverse industries such as Steel, Electronics, Computers, and Trading. Working and living experience in various countries has given him an understanding of cultures, people, markets, and adaptation skills to changing trends and in multicultural networking/management. He has displayed excellent leadership skills in various environments. These are the major factors contributing to the company's growth from a small turnover of $4M in 1991 to a substantially large turnover by 1998.
MD's major qualifications - B.E. Electronics (1972) ; M.M.S. Marketing (1974) ; E.D.M. Asia Pacific (1996) ; Certified Professional Marketer (C.P.M) Asia Pacific Marketing Federation 1997 ; Stanford-NUS Executive Program 1997 ; International Who's Who of Professionals 1997.

Corporate Style
The company's style is very flexible and adaptive to changing environment and very customer oriented. Even in its trading activities, it has carved out niches with good market credibility and reputation , transparency and openness with clients and vendors - a successful factor in it s value chain.

Corporate Activities
Over the several years, company activities have diversified from trading to consultancy, information technology, and manufacturing. The company has a excellent personnel to manage logistics, shipments, documentations and sourcing. It is a source to know in Asia.

Associate Companies/Invesments
The other areas of investment in associate companies besides cooperative ventures in Croatia, Kuwait, and trade with U.S.A. ,Europe , East Bloc, Middle East and Asia, are :